Portfolio of premium brands driven by innovation, design & quality

Born on the 33rd parallel

Thirty Three Threads was born on the 33rd parallel. It echoes the spirit of the active lifestyle so intrinsic to San Diego, our home, and it is here that our story comes to life. Our brands: TAVI, ToeSox, Vooray and Base 33 all reflect this synergy, although each steps boldly with its own unique personality.

We define new trends in the studio and beyond, driven by our customers’ desire to continually enhance their practice. And we dedicate our days to innovating and creating high-performance and enduring quality products that allow them to lead the active lifestyle they choose with style they love. We invite you to join our journey.

Our mission is to become a global leader providing premium athletic products that are driven by innovation and design to people who have a passion for health and fitness.

Our Brands

  • TAVI is a collection of exquisitely designed pieces that fuse fashion and function, timelessness and versatility, and luxury and performance.

  • Active and technical sock lifestyle brand, focused on five-toed footwear with strong technical features and playful fashion elements.

  • Inspired by a spirit of wanderlust, fitness, and life-on-the-move, we created a line of bags that take you from workout to weekend.

  • These socks don’t just look and feel good — they’re designed to help you get to the next level at the gym, on a run, and even as you roll out the yoga mat.

We invite you to join our journey.